Leading cosmetologist and entrepreneur Viktoriia Sagdeeva has become a member of the BRICS Health Coalition — an international professional community dedicated to improving public health and quality of life through the development of innovations and the exchange of expertise in healthcare and cosmetology. Viktoriia’s inclusion in the Coalition will strengthen work in key areas such as the development of international protocols for device-based cosmetology and the adaptation of technologies for diverse ethnic groups.
Viktoriia’s professional journey is a model of combining deep empathy, entrepreneurial initiative, and a scientific approach. Her desire to provide clients not just with services, but with genuine confidence in themselves inspired her to establish her own studio in 2020. Having navigated all stages of building a business — from managing processes and working with suppliers to creating and training a team — Viktoriia simultaneously conducted scientific research. She studied the parameters of diode lasers for the safe treatment of dark skin (phototypes III–VI), which ultimately led her to a key conclusion: existing methods did not meet the primary expectation of clients — immediate and long-lasting results.
This approach is not just a sequence of actions, but a holistic philosophy that rethinks hair removal standards,» Viktoriia emphasizes. «A double exposure to the follicle in a single procedure allows us to specifically target and effectively neutralize its vital center, potentially cutting the entire course in half»
This breakthrough and her contribution to the industry have been made possible by Viktoriia’s exceptional expertise, which combines a deep understanding of skin and hair structure with masterful practical skill. She demonstrates the highest level of control over all procedure parameters — from accurately calculating laser power based on the client’s individual phenotype to selecting the most appropriate hair removal technique — ensuring maximum results with impeccable safety.
Viktoriia Sagdeeva’s method has already proven its effectiveness in practice and has earned recognition from international specialists in dermatology and cosmetology. Its adoption in beauty salons across BRICS countries will set new industry standards, providing citizens with access to the most advanced, safe, and effective aesthetic services.
As of February 28, 2023